Creating Content People Want to Read
Whether you write your company’s internal newsletter or post to your organization’s social media sites, you hope someone will read, appreciate and respond to your content.
This course provides the essential guidelines for writing to connect with your audience — the how-tos of producing irresistible content that draws readers in and keeps them engaged with the right balance of logical and emotional appeals.
You’ll learn how to use the stages of content writing to add structure to your approach, how to overcome creative blocks and how to leverage your content so it stands out in a digital world where consumers are bombarded with thousands of messages every day.
Even if you're not a full-time writer, this course will transform you into a more thoughtful and effective content creator.
Course Outcomes
- Incorporate cutting-edge, attention-grabbing techniques that draw readers in
- Engage readers with the right balance of logical and emotional appeals
- Use the stages of content writing to add structure to your approach
- Overcome creative blocks when you run into a psychological wall
- Leverage your content so it stands out in a cluttered digital landscape
Course Agenda
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